Officials now say the company is determined to boost its market share across various product categories in Kenya and the region and has now opened a dedicated regional corporate headquarters to do just that.
Kenya's centrally located geographic location as well as the emergence of a sophisticated and well developed media, advertising, public relations and information, communications and technology (ICT) are other attractions. The labour market also enjoys a good supply of inexpensive, fluent English speakers with university level education.
The cultural similarity between Kenya and other countries in sub-Saharan Africa has also given the country an edge over South Africa, which has a sophisticated communications industry.
It is the combination of such factors that have led P&G to choose Kenya as a launching pad into Africa as it hopes to tap the potential of the emerging frontier market on the continent as it experiences a rising wave of consumerism due to economic growth. However, in the effort to grow these markets, P&G might be forced to play a trailblazing role as it is doing in the personal care market.
A government task force that proposed free secondary education also recommended that funds for sanitary towels be set-aside for poor girls just coming to grips with puberty.
"We found out that about 600 secondary school girls countrywide miss classes in a month during menstruation," said Mr Ndunda, a member of the task force.
Source: All Africa
To receive regular email alerts, contact us at updates@developmentprogram.org
Click here for Newsletter Archive |
